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08/01/2012

Music Crowdfunding Tip: Create Strong Campaign Graphics Like Black Moth Super Rainbow

Black Moth Super Rainbow: Cobra Juicy Pledge Video

The pitch video for Black Moth Super Rainbow's Cobra Juicy album is a bit odd but let's assume it's appealing to BMSR fans who have exceeded the goal of $45k with pledges to date of $105,550. Pledges cluster around the digital, CD and vinyl releases as well as the mask.

Black-moth-super-rainbow-mask
Black Moth Super Rainbow Mask Pic from Pledge Page

The photos on the BMSR pledge page caught my attention. Many of them feature limited edition masks, a popular pledge item. The flow of brightly colored fun pics offers a way to engage viewers throughout a fairly lengthy text.

They're also cheap, off-the-cuff images similar to what a band might be posting to Instagram or Facebook. Nice example of DIY marketing.


Crowdfunding For Musicians is authored by Clyde Smith (@fluxresearch).