I realize the need to be artistically congruent with your identity and what your fans have come to expect from you, but people who like to laugh still like to know what the f&*k is going on. The Moral of the Story: Distraction free communication and laser focus is your friend when you’re trying to make a sale.
The Sammus Theory shows us that we need to have a relationship with our fans. This can set up your project for a HUGE start and can set you up for long run success.
Michael launched his first Kickstarter on a wing and a prayer. He thought “yeah man, $2500 would be great”, but he failed to start by making a list of his Circle of Influence.
Kickstarter/crowdfunding is a fantastic tool in the career of an artist! Of course, it alone can’t make your career but it really, truly is a tool that, when used well, can help advance your career in a significant manner.
In the early stages of your artistic career, people won’t buy the product you make, they’ll buy why you make it. Stacy couldn’t be a better example of this philosophy.
Musicians like you and I get inspired and easily excited by our visions, but you have to put in the day to day work to see the vision through.
By Levi James of Launch & Release.
12/08 Your Music Kickstarter Recording Budget
Know your album budget inside and out before trying to choose your Kickstarter Goal Amount. Assess your minimum viable project (the smallest version of your project that you can live with) and then set Flex Goals with two or more tiers of success.
When using a flex goal approach to increase your odds of success, be 100% sure to clearly communicate the flex goals you are using.
12/06 Drew Kennedy Connects Fans to His Art
Connect your fans to the artistic process making it a shared mission to raise your odds of success. Pay careful attention to communicating this connection in an explicit manner through your spoken and written words.
12/05 Can You Get Strangers to Back Your Band’s Kickstarter?
It’s possible to get pledges from strangers, but you need to be savvy and methodical for it to pay off. Know that the overwhelming majority of your pledges will be from people you’re already connected to.
12/04 How You Can Fund a Kickstarter Without a Mailing List
First, increase your marketing efficacy by carefully cultivating a trusting relationship with your fans. It doesn’t matter if you use email, Facebook, or smoke signals, this advice holds.
12/03 Death of Paris-A Purpose Worth Backing
Carl says to prepare beforehand, treat it like a full time job, and reach out for tangible interaction. He also uses the flex goal strategy.
I also wrote about Launch & Release in a post for Hypebot:
Clyde Smith on Crowdfunding Music
Send Music Crowdfunding News To:
Crowdfunding For Musicians is a
Project of Flux Research
Awesome Banner Image by
Tawny Rockerazzi (c) Kate Patten